In a landmark move for both sports and Web3, OKX has announced its role as the first global official sponsor of the professional golf team Majesticks GC. This partnership also marks the first Web3 sponsorship within the new LIV Golf league, signaling a fresh approach to fan engagement and technological integration in professional sports.
A Pioneering Partnership in Golf
Majesticks GC is one of the twelve founding teams competing in the innovative LIV Golf league. As part of this multi-year agreement, the team’s star players—including Ian Poulter, Lee Westwood, Henrik Stenson, Sam Horsfield, and Laurie Canter—will wear official apparel featuring the OKX logo during all tournaments.
The collaboration is focused on creating unique, Web3-powered experiences for golf fans across the United States, Europe, the Middle East, and Asia. By combining sports excellence with cutting-edge technology, both organizations aim to enhance how audiences interact with the game.
Shared Values: Innovation and Inclusion
OKX, Majesticks GC, and LIV Golf are united by a common mission: to drive progress through new ideas and advanced technology. OKX is known for its user-friendly platform that simplifies access to Web3 tools, while LIV Golf is changing the sport itself with faster-paced, team-based tournaments designed to appeal to a broader and younger demographic.
This partnership goes beyond traditional sponsorship—it’s about building a forward-thinking community around the sport.
Leadership Perspectives
Haider Rafique, Chief Marketing Officer at OKX, commented on the announcement:
“Golf has a universal appeal. By experimenting boldly with how fans engage through technology, we can expand the sport’s reach and impact. Partnering with a top team like Majesticks GC allows us to bring Web3’s potential to a global audience. This is only the beginning.”
Ian Poulter, playing captain of Majesticks GC, shared his enthusiasm:
“As an ambassador for OKX, I’ve seen firsthand how the company blends innovation with passion. We’re not just here to compete—we’re here to change the game. This partnership will deliver unmatched experiences for our fans.”
James Dunkley, Team Principal of Majesticks GC, added:
“We are thrilled to collaborate with one of the most innovative brands in the Web3 space. OKX’s creativity and technological expertise will help us connect with fans in entirely new ways.”
Expanding OKX’s Presence in Global Sports
This agreement further solidifies OKX’s growing influence in the world of professional sports. The brand has already established strong partnerships with other elite organizations, including McLaren Racing in Formula 1 and Manchester City Football Club. These collaborations reflect OKX’s commitment to supporting top-tier athletic performance while introducing new audiences to the possibilities of Web3.
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Frequently Asked Questions
What is Majesticks GC?
Majesticks GC is a professional golf team and one of the 12 founding squads in the LIV Golf League. Its roster includes major champions and internationally recognized players.
How will OKX collaborate with the golf team?
OKX will serve as the team’s first global official sponsor. The partnership will include branded player kits, fan engagement activities, and the development of Web3-based interactive experiences.
What is LIV Golf?
LIV Golf is a new professional golf league featuring a team-based format and shorter tournament schedules. It aims to modernize the sport and attract a wider viewership.
Why is OKX investing in sports sponsorships?
OKX believes in the power of sports to bring people together. By partnering with leading teams and leagues, OKX aims to showcase the practical applications of Web3 technology while supporting athletic excellence.
Will this partnership affect the OKX platform?
Users can expect special promotions, exclusive content, and unique event access tied to the sponsorship. The core platform and services remain unchanged.
How can fans get involved?
Fans can follow official team and OKX channels for updates on events, digital collectibles, and interactive opportunities tied to the partnership.