Ledger and Baanx Launch Bitcoin Rewards Debit Card in the US

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American consumers can now earn 1% Bitcoin cashback on purchases and deposit their paychecks directly into cryptocurrency through the new CL Card, powered by Ledger and Baanx.

Baanx, a leading cryptocurrency payment platform, has officially launched its Crypto Life (CL) Visa Card in the United States in partnership with Ledger, a global leader in digital asset security solutions.

The card offers 1% cashback in Bitcoin (BTC) or USDC on every purchase and enables users to have their salaries deposited directly into the card account—effectively bridging traditional income with everyday crypto spending.

"At Baanx, we believe the future of finance is built on freedom, flexibility, and security," said Simon Jones, Chief Commercial Officer at Baanx. “The CL Card for Ledger is a major step toward mainstream non-custodial crypto payments—right in your pocket. This U.S. launch is a key milestone in our mission to put users in control.”

Cardholders can fund the card at their discretion, automatically convert earnings to cryptocurrency, or hold balances in fiat. As a non-custodial product, the CL Card ensures users maintain full control over their funds at all times.

The launch follows Baanx’s initial announcement on April 30 and arrives at a time when household purchases dominate crypto card usage, accounting for 63% of all transactions. Discretionary categories like entertainment and fashion are also seeing increased adoption—a market the CL Card aims to enter.

Jean-Francois Rochet, Executive Vice President of Consumer Services at Ledger, emphasized that the product reflects the company’s broader vision.

“We are thrilled to partner with Baanx to bring the CL Card to millions of users across the U.S., delivering excellent features for Bitcoin holders. As digital asset adoption accelerates, our goal is to ensure people can make the most of their digital wealth anywhere, anytime in their lives.”

“Living a crypto life means owning, accessing, and putting digital assets to practical use. We see the CL Card as a tool for achieving financial independence and a more holistic asset ownership experience,” added Rochet.

“With 1% Bitcoin cashback and direct payroll deposits, this is a significant moment for U.S. residents to safely spend and earn Bitcoin without compromising self-custody, thanks to the secure CL Card powered by our partner Baanx,” said Ariel Wengroff, Executive Vice President of Communications and Marketing at Ledger.

The card will be available across the United States, excluding New York and Vermont, with expected availability starting June 30, 2025. U.S. residents can register now for early access and notifications.

With cryptocurrency ownership in the U.S. reaching 28% and institutional interest continuing to grow, Baanx and Ledger are positioning the CL Card as a practical gateway for those looking to derive real-world utility from their digital assets.


Frequently Asked Questions

What is the CL Card?
The CL Card is a non-custodial Visa debit card launched by Baanx in partnership with Ledger. It allows users to spend cryptocurrency and fiat, earn crypto cashback, and receive direct payroll deposits.

How does the 1% cashback work?
Cardholders earn 1% back on every purchase made with the card. Rewards are paid in either Bitcoin (BTC) or USDC, depending on user preference, and are deposited directly into the cardholder’s account.

Is the CL Card available in all U.S. states?
Currently, the card is not available in New York or Vermont. It will be accessible to residents in all other states starting from June 30, 2025.

What does non-custodial mean?
Non-custodial means users retain full control of their private keys and funds. Unlike traditional custodial cards, the CL Card does not hold or manage user assets on their behalf.

Can I deposit my salary onto the card?
Yes. Users can set up direct deposits to receive their paychecks straight into the CL Card account. Funds can be held as fiat or automatically converted into cryptocurrency.

Where can I use the CL Card?
The card functions like any regular Visa debit card and is accepted at millions of merchants worldwide, both online and in physical stores. 👉 Explore more strategies for using crypto cards


Note: The CL Card is set to become available in the U.S. (excluding VT and NY) starting mid-2025. Early registration is open for interested users.