In the evolving landscape of digital finance, XRP—a cryptocurrency created and issued by Ripple Labs—has emerged as an attractive treasury asset for a growing number of enterprises. Both public and private companies are integrating XRP into their balance sheets, cementing its role as a strategic reserve asset alongside more established cryptocurrencies like Bitcoin.
This trend reflects a broader shift in how corporations view digital assets, driven by factors including regulatory clarity, innovative investment approaches, and bullish price expectations.
Corporate Treasuries Adopting XRP
Several prominent companies are leading the charge in XRP adoption, incorporating the digital asset into their corporate reserves.
Webus International, a Chinese transportation and AI firm listed on Nasdaq, has allocated up to $300 million to build a dedicated XRP treasury. The company aims to develop infrastructure and institutional expertise to support future XRP operations and broader cryptocurrency initiatives.
Similarly, Vivopower, another Nasdaq-listed company, entered into an agreement with investors to channel $121 million into a strategic XRP reserve.
Worksport, a firm focused on clean energy innovation, has invested $5 million in XRP since January of this year, blending it with Bitcoin in its treasury strategy. The company has stated that its moves are influenced by anticipated regulatory signals following the change in U.S. presidential administration.
Completing this picture is Amber International (also known as Amber Premium), which launched a $100 million digital asset reserve. This portfolio includes XRP alongside Bitcoin, Ethereum, BNB, Solana, and Sui, all managed by the company’s proprietary AI engine.
It is important to note that the exact amount of XRP purchased by these firms may only become fully clear in upcoming balance sheet disclosures required by regulatory bodies like the U.S. Securities and Exchange Commission (SEC).
Companies with Plans to Acquire XRP
Beyond those already holding XRP, several other companies have announced intentions to acquire the asset in the short or medium term.
Singapore-based Trident Digital has unveiled an ambitious plan to raise up to $500 million for a dedicated XRP treasury. Although the accumulation has not yet begun, the company intends to hold XRP long-term and strengthen its alignment with the Ripple ecosystem.
In the pharmaceutical sector, Health Wellness has taken preliminary steps to accept XRP as payment and add it to its corporate treasury, supported by a $50 million credit facility. The company has not, however, specified how much XRP it intends to acquire.
Through its subsidiary Ault Capital Group, Hyperscale Data plans to allocate $10 million to XRP by the end of 2025, signaling a growing intent to incorporate cryptocurrency into its general balances.
Political and Regulatory Catalysts
The growing corporate adoption of XRP coincides with significant political and regulatory developments. In March 2025, former President Donald Trump announced the establishment of a strategic national cryptocurrency reserve in the U.S.—a move that brought renewed attention to assets like XRP.
Although a congressional proposal to acquire one million Bitcoin for national reserves gained more attention, corporate investors did not overlook XRP’s potential.
A major factor behind corporate confidence has been the resolution of Ripple’s long-running legal dispute with the SEC. The case, which began in 2020, accused Ripple of violating securities laws through its sales of XRP. In 2023, Judge Torres ruled that while institutional sales did constitute securities transactions, sales to retail investors on public exchanges did not.
With the appeal subsequently withdrawn, the resulting regulatory clarity has provided companies with greater confidence to include XRP in their financial strategies.
Market Outlook and Price Potential
Growing corporate adoption could provide upward momentum for the price of XRP, reinforcing its narrative as a viable long-term reserve asset. At the time of writing, XRP is trading around $2.20, representing a year-to-date increase of approximately 7%.
Some market analysts project that XRP could reach up to $5.80 in the short term and potentially climb as high as $7 within the year—assuming supportive macroeconomic conditions.
Investors generally prefer stable economic environments when allocating funds to risk-on assets like cryptocurrencies. In times of economic uncertainty or geopolitical tension, demand for safer instruments such as Treasury bonds could increase, potentially limiting XRP’s bullish momentum.
Frequently Asked Questions
What is a crypto reserve asset?
A crypto reserve asset is a digital currency held by a company or institution as part of its treasury management strategy. These assets are often intended to serve as a store of value, a hedge against inflation, or a speculative investment.
Why are companies choosing XRP?
Companies are attracted to XRP for its speed, low transaction costs, and growing regulatory clarity. Its utility in cross-border payments and alignment with Ripple’s ecosystem also make it a strategic choice for firms looking to innovate in financial operations.
How does regulatory news affect XRP’s price?
Positive regulatory developments, such as favorable court rulings or clear legislation, tend to boost confidence in XRP, leading to increased investment and upward price movement. Conversely, regulatory uncertainty can suppress demand.
Is XRP considered a security?
As of the latest court ruling, XRP is not considered a security when sold to retail investors on public exchanges. This distinction has provided much-needed legal clarity for investors and companies alike.
What risks do companies face when holding XRP?
Like all cryptocurrencies, XRP is subject to price volatility, regulatory changes, and market sentiment. Companies must also ensure secure storage and compliance with financial reporting requirements.
Where can I learn more about institutional crypto strategies?
For those interested in deeper insights into how institutions are adopting digital assets, explore more strategies and analytical tools available online.
Corporate adoption of XRP marks a significant milestone in the acceptance of digital assets as legitimate components of treasury management. With improved regulatory conditions and increasing institutional interest, XRP is positioned to play an expanding role in corporate finance strategies worldwide.