The Ethereum Name Service (ENS) has partnered with domain registrar GoDaddy to introduce a zero-cost method for importing DNS domain names into the Ethereum ecosystem. This collaboration, powered by EIP-3668, enables users to link traditional web domains like .com or .xyz to their Ethereum wallet addresses without incurring gas fees—a significant upgrade from previous expensive and complex processes.
GoDaddy Integrates ENS Infrastructure
ENS and GoDaddy have joined forces to create a user-friendly, cost-free solution for integrating DNS domain names with Ethereum. This allows users to use their existing web domains as human-readable wallet addresses across decentralized applications (dapps) that support ENS. For example, a user who owns example.com can now use it to receive cryptocurrencies or interact with blockchain services without paying additional migration fees.
This integration marks a major step toward bridging traditional internet infrastructure with blockchain technology, potentially bringing millions of domain owners into the Web3 space.
Previous DNS Import Mechanisms
ENS has supported DNS imports for several years. A well-known example is Coinbase’s cb.id service, which allows users to connect their DNS domains to Ethereum wallets. However, the earlier method relied on DNSSEC proofs—a security standard for verifying domain ownership—which required storing large amounts of data on-chain.
This process often resulted in high gas fees, sometimes reaching up to 0.5 ETH, making it impractical for everyday users. As a result, DNS integration remained a niche feature despite its potential.
EIP-3668 Introduces a New DNS Mechanism
The newly implemented EIP-3668 standard, developed by ENS core team member Nick Johnson, introduces off-chain data resolution capabilities. This allows ENS to verify domain ownership without expensive on-chain transactions, enabling gas-free DNS integration.
With this update, users can now seamlessly connect their DNS domains to ENS without any transaction costs. GoDaddy is the first major domain registrar to support this feature, though others are expected to follow—provided they also support DNSSEC.
👉 Explore more strategies for integrating domains with blockchain
How to Connect GoDaddy Domains to ENS
Linking your GoDaddy domain to ENS is straightforward. Follow these steps:
- Log in to your GoDaddy account and navigate to the "Domains" section.
- Select the domain you want to configure and go to the "DNS" management page.
- Choose the "Crypto Wallet" option from the menu.
- Enable DNSSEC validation for your domain.
- Enter your Ethereum wallet address in the provided field.
Once completed, your domain will be linked to your wallet address. You can now use it across supported dapps, exchanges, and wallets instead of a long hexadecimal address.
Frequently Asked Questions
What is ENS?
ENS stands for Ethereum Name Service. It translates machine-readable Ethereum addresses into human-readable names, similar to how DNS works for the traditional internet.
Can I use any domain with ENS?
Currently, only domains that support DNSSEC can be integrated with ENS. Most popular top-level domains (e.g., .com, .xyz) are compatible, but you should confirm with your registrar.
Is this integration truly free?
Yes. Thanks to EIP-3668, there are no gas fees or transaction costs for connecting your DNS domain to ENS through GoDaddy.
What if my registrar isn’t GoDaddy?
At the moment, GoDaddy is the first partner, but ENS is working to onboard other registrars. Ensure your provider supports DNSSEC for future compatibility.
Can I use my ENS-linked domain for websites and wallets simultaneously?
Absolutely. Linking your domain to ENS does not affect its existing DNS settings or website functionality.
Is this service available for all cryptocurrencies?
ENS primarily supports Ethereum-based addresses, but many multi-chain wallets and services also recognize ENS names.
Disclaimer: Cryptocurrency investments carry significant risk due to market volatility. You may lose your entire investment. Always conduct thorough research and exercise caution.