In a collaborative effort celebrating both heritage and innovation, McLaren Racing and their Official Primary Partner, OKX, have unveiled a stunning Riviera-inspired livery. This special design will adorn the McLaren MCL39 race cars at the highly anticipated 2025 Monaco and Spanish Grands Prix.
More than just a visual statement, this livery embodies a shared vision of transformation. It masterfully blends the spirit of McLaren's legendary 1960s racing triumphs with a modern ethos of speed, simplicity, and digital creativity. This fusion of old-school grit and new-school style also serves as a mark of respect for the anniversary of the tragic passing of McLaren founder, Bruce McLaren, on June 2, 1970.
This campaign represents the fourth custom livery born from the successful OKX-McLaren partnership, highlighting a deep, shared commitment to creativity, performance, and relentlessly pushing boundaries.
A Nod to History and a Look to the Future
The design is deeply symbolic. It draws inspiration from the iconic McLaren M7A, the car that broke new ground in 1968 by delivering the team its first Formula 1 victory and introducing the now-legendary papaya orange color to the world.
Just as the M7A marked a historic milestone, this new Riviera livery coincides with a significant achievement for OKX: becoming the first cryptocurrency exchange to receive a Markets in Crypto-Assets (MiCA) license. This regulatory milestone opens the door to a new alternative in European finance, mirroring the pioneering spirit of McLaren’s early days.
The partnership thrives on a mutual desire to challenge the status quo. As Haider Rafique, Chief Marketing Officer at OKX, stated, “Formula 1 has seen huge amounts of change... there's a fantastic attitude of freedom to push the boundaries of what's possible. This aligns perfectly with our mission to challenge conventional ways of thinking about money and finance. The Riviera livery symbolizes this transformation and the elegance and innovation both OKX and McLaren are known for.”
Where to See the Riviera Livery
Fans around the world can look forward to seeing the striking Riviera-inspired design on both McLaren MCL39s, driven by the talented duo of Lando Norris and Oscar Piastri. The drivers will also wear exclusive OKX-branded race suits themed "A New Alternative" throughout the Monaco Grand Prix weekend.
From the sun-drenched, glamorous streets of Monaco to the global stage of financial innovation, this livery serves as a powerful connection point. It links McLaren’s rich, victorious legacy with OKX’s forward-thinking vision: a world where tradition dynamically meets transformation, and boldness knows no boundaries.
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Frequently Asked Questions
What is the significance of the Riviera livery?
The Riviera livery is a special design created by McLaren and OKX to honor McLaren's 1960s racing heritage while symbolizing a shared commitment to future innovation and transformation. It will be used at the 2025 Monaco and Spanish Grands Prix.
Which drivers will be using the special livery?
Both McLaren drivers, Lando Norris and Oscar Piastri, will have the Riviera livery on their MCL39 race cars during the specified Grand Prix weekends. They will also wear matching themed race suits.
What is the connection between OKX and McLaren Racing?
OKX is the Official Primary Partner of the McLaren Formula 1 Team. Their partnership is built on a shared ethos of pushing technological and creative boundaries, whether in elite motorsport or in the digital asset space.
What does OKX's MiCA license mean?
The MiCA (Markets in Crypto-Assets) license is a key regulatory framework in the European Union. OKX being the first crypto exchange to receive this license signifies its compliance and commitment to offering a secure and regulated platform for users in Europe, promoting a new alternative in finance.
How can I see the livery reveal video?
The official reveal video was published by OKX and McLaren Racing on their social media channels and official websites. Searching for "OKX McLaren Riviera livery" should yield the official content.
Is this the first special livery from this partnership?
No, this Riviera livery is actually the fourth custom livery created through the collaborative partnership between OKX and McLaren Racing, each celebrating different themes and milestones.